Rooted Square TechnologiesPlain-language guides for small business owners
Practical answers on websites, local search and online booking, written for owners, not for developers.
What drives the cost of a small business website
What makes one small business website cost more than another, and what a fair written proposal should spell out before you agree to anything.
A Google Business Profile checklist for local owners
A plain checklist for setting up and maintaining your Google Business Profile so customers can find you on Google Search and Maps.
Local SEO for service-area businesses without a storefront
How plumbers, cleaners, landscapers and other service-area businesses get found on Google without a storefront, in plain language.
How to choose a web designer for your small business
Questions to ask, red flags to spot and what to get in writing when you hire a web designer or a small agency for your business.
Online booking for small businesses: do you need it?
Do you need online booking? How it works, when it helps, when it does not, and what to check before adding a scheduler to your website.
Why website speed matters for local businesses
Why a slow website loses customers on phones, what usually makes sites slow, and simple checks any owner can run without technical skills.
Start at zero. Climb the curve.
One phone call is a good way to find out whether modernizing would pay for itself in your business. It is free, and there is no obligation.